EditorialRestricted accessEditorialFirst published January, 2008pp. 1-6Editorial Peter MounceyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 7-10Commentary - How did the MRS Journal Start? John DownhamPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 11-12Viewpoint - Facebook: The Future of Networking with Customers Ray PoynterPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 13-27Forum - Food for Thought: Shouldn't we Actually Target Food Advertising more towards Kids and not Less? Juliet Strachan, Vincent Pavie-LatourPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 29-59Fifty Years Using the Wrong Model of Advertising Robert Heath, Paul FeldwickPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 61-104Do Data Characteristics Change According to the Number of Scale Points Used? An Experiment Using 5-Point,7-Point and 10-Point Scales John DawesPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 79-104Web Surveys versus other Survey Modes: A Meta-Analysis Comparing Response Rates Katja Lozar Manfreda, Michael Bosnjak, Jernej Berzelak , [...]View AllPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 105-119Improved Scale Development in Marketing: An Empirical Illustration Nic S. Terblanche, Christo BoshoffPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 2008pp. 121-153Marketing Research in Japan: From its Emergence to the Present Nicolaos E. Synodinos, Kazuo KobayashiPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 2008pp. 155-156Book Review: The 50-Plus Market Peter MounceyPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 2008pp. 157-158Book Review: Super crunchers. How anything can be predicted Mike CookePreview abstractGet AccessAbstract