International Journal of Market Research

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Editorial
Restricted accessEditorialFirst published March, 2007pp. 149-152
Editorial
Peter Mouncey
Research article
Restricted accessResearch articleFirst published March, 2007pp. 153-154
Viewpoint: Public Information – now's the Time to Make it Freely Available
Keith Dugmore
Research article
Restricted accessResearch articleFirst published March, 2007pp. 155-165
Forum: Measuring the Value of Insight – it can and must be done
Steve WillsSally Webb
Research article
Restricted accessResearch articleFirst published March, 2007pp. 167-190
The Live or Digital Interviewer - a Comparison between CASI,CAPI and CATI with Respect to Differences in Response Behaviour
Fred BronnerTon Kuijlen
Research article
Restricted accessResearch articleFirst published March, 2007pp. 191-219
Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications
Anthony GrimesPhilip J. Kitchen
Research article
Restricted accessResearch articleFirst published March, 2007pp. 221-236
The Usefulness of the Basic Question -Procedure for Determining Nonresponse Bias in Substantive Variables: A Test of Four Telephone Questionnaires
Henk van GoorAnnemiek van Goor
Research article
Restricted accessResearch articleFirst published March, 2007pp. 237-256
How Face Influences Consumption - A Comparative Study of American and Chinese Consumers
Julie Juan LiChenting Su
Research article
Restricted accessResearch articleFirst published March, 2007pp. 257-274
Learning from Giants - Exploring,Classifying and Analysing Existing Knowledge on Market Research
Agnes NairnPierre BerthonArthur Money
Book review
Restricted accessBook reviewFirst published March, 2007pp. 275-276
Book Review: The Mobile Revolution: The Making of Mobile Services Worldwide
Peter M Chisnall
Book review
Restricted accessBook reviewFirst published March, 2007pp. 276-278
Book Review: Social Theory and Philosophy for Information Systems
Mike Imms

Volume 49, Issue 2, March 2007