International Journal of Market Research

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Editorial
Restricted accessEditorialFirst published July, 2006pp. 383-386
Editorial
Peter Mouncey
Research article
Restricted accessResearch articleFirst published July, 2006pp. 387-388
Viewpoint - The Splintered Society
Winston Fletcher
Research article
Restricted accessResearch articleFirst published July, 2006pp. 388-390
Viewpoint - Response to ‘Commercialisation of Childhood? The Ethics of Research with Primary School Children’ by Agnes Nairn
Barbie Clarke
Research article
Restricted accessResearch articleFirst published July, 2006pp. 391-414
Client-driven Change - the Impact of Changes in Client needs on the Research Industry
Simon Chadwick
Research article
Restricted accessResearch articleFirst published July, 2006pp. 415-437
Escaping the Channel Silo - Researching the New Consumer
Hester Stuart-MentethHugh WilsonSusan Baker
Research article
Restricted accessResearch articleFirst published July, 2006pp. 439-458
Are We Listening and Learning? Understanding the Nature of Hemispherical Lateralisation and its Application to Marketing
Anthony Grimes
Research article
Restricted accessResearch articleFirst published July, 2006pp. 459-479
Predictive Segmentation in Action - Using CHAID to Segment Loyalty Card Holders
Laura GalgueraDavid LunaM. Paz Méndez
Research article
Restricted accessResearch articleFirst published July, 2006pp. 481-495
What the Audit Commission Really Thinks of Consultation
John May
Book review
Restricted accessBook reviewFirst published July, 2006pp. 499-501
Book Review: Strategic Management: Creating Value in Turbulent Times by Peter Fitzroy and James Hulbert
Peter M. Chisnall
Book review
Restricted accessBook reviewFirst published July, 2006pp. 502-503
Book Review: Statistical Analysis of Management Data by Hubert Gatignon
Tony Proctor

Volume 48, Issue 4, July 2006