International Journal of Market Research

Volume 48, Issue 1, January 2006

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Research article
Restricted accessResearch articleFirst published January, 2006pp. 5-6
Viewpoint - Checks and Balances
David V.L. Smith
Research article
Restricted accessResearch articleFirst published January, 2006pp. 7-26
Out with the New,in with the Old
Wendy Gordon
Research article
Restricted accessResearch articleFirst published January, 2006pp. 27-48
Use of Monte Carlo Simulation for the Public Sector: An Evidence-Based Approach to Scenario Planning
Roberto FoaMelanie Howard
Research article
Restricted accessResearch articleFirst published January, 2006pp. 49-60
The Century of Bayes
Joseph J. Retzer
Research article
Restricted accessResearch articleFirst published January, 2006pp. 61-80
Measuring Consumer Reactions to Sponsoring Partnerships Based upon Emotional and Attitudinal Responses
Sverre Riis Christensen
Research article
Restricted accessResearch articleFirst published January, 2006pp. 81-100
Audience Experiences of Media Context and Embedded Advertising: A Comparison of Eight Media
Fred BronnerPeter Neijens