International Journal of Market Research

Volume 39, Issue 3, May 1997

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Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-21
Segmenting by Attitudes to TV Advertising -Eye Opener or Blind Alley?
Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-8
The West Ham Syndrome
Ken ParkerTrish Stuart
Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-12
How Well did they do? The Polls in the 1997 Election
John Curtice
Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-12
Solpadol - a Successful Case of Brand Positioning
Graham HurrellMartin CollinsWendy Sykes
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Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-14
How Accurate are Traditional Quota Opinion Polls
John CurticeNick Sparrow
Research article
Restricted accessResearch articleFirst published May, 1997pp. 1-13
The Very Different Methods Used to Conduct Telephone Surveys of the Public
Humphrey Taylor