International Journal of Market Research

Volume 36, Issue 3, May 1994

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Research article
Restricted accessResearch articleFirst published May, 1994pp. 1-8
Older People in the 1990s
Anthea Tinker
Research article
Restricted accessResearch articleFirst published May, 1994pp. 1-16
What Price Response?
Michael Brown
Research article
Restricted accessResearch articleFirst published May, 1994pp. 1-5
Communications: The Dangers of Generalising from Published Marketing Studies
Raymond Hubbard