International Journal of Market Research

Volume 33, Issue 2, March 1991

Select all

Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-11
Issues Facing the UK Research Industry
Tim Bowles
Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-6
Using Computers to Extend Analysis and Reduce Data
Paul Freeman
Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-5
Miscellany: Increasing Mail Survey Response with an Envelope Tester
Curt J. DommeyerDoris ElganayanCliff Umans
Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-11
Using IT to Enhance the Role of Market Research
Patrick Whitten
Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-5
Data Networks for Information Collection
Colin Bates
Research article
Restricted accessResearch articleFirst published March, 1991pp. 1-8
Validation in Marketing Models
David CoatesPaul FinlayJohn Wilson