International Journal of Market Research

Volume 33, Issue 1, January 1991

Select all

Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-6
Miscellany: Qualitative Research and Tour Brochure Design
Peter Hodgson
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-6
Wet Towels and Whetted Appetites or a Wet Blanket? The Role of Analysis in Qualitative Research
Stephen Wells
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-11
Taking Stock: Issues from the Literature on Validity and Reliability in Qualitative Research
Wendy Sykes
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-5
Another Day,Another Brief: The Use and Assessment of Qualitative Research
Michael Warren
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-12
Ethics: Informed Consent or Misinformed Compliance
Sue Robson
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-6
The Role of Qualitative Notions in Company Decision Making
Martin Callingham
Research article
Restricted accessResearch articleFirst published January, 1991pp. 1-9
Everything is True,But in a Different Sense: A New Perspective on Qualitative Research
Leslie F. Collins