Media International Australia

A content analysis of the sex-role stereotypes of women portrayed in a survey of Australian television advertising was undertaken. Only 5% of women were depicted as Sex Objects—a finding at odds with those who claim that advertising continually exploits the female body as a sales vehicle. But only 9% of advertisements showed women in a career role. This finding provides some support for the contention that a considerable lag exists between social change and its reflection in television advertising.

It is encouraging and touching to see the concern expressed about the respective territories and territorial rights of archivists, historians, librarians, historical bibliographers, and manuscript custodians. It is only proper that “lay people” should be discouraged from “entering the field”. The extract below consists of the first two paragraphs of a two-page paper in The Australian Society of Archivists Bulletin 30, April 1980, 3–4, PO Box 83, O'Connor, ACT 2601.