Abstract
Get full access to this article
View all access options for this article.
References
1.
Barthes
Roland
Elements Of Semiology . New York , Hill & Wang , 1977 .
2.Image, Music, Tent . New York Hill & Wang , 1977 .
3.Mythologies , Frogmore, UK , Paladin , 1976 .
4.
Berger
John
Ways of Seeing , Harmondsworth , Penguin , 1972 .
5.
Burnham
Jack
The Structure of Art . New York , Braziller , 1966 .
6.
De Saussure
Ferdinand
A Course in General Linguistics , London , Collins , 1977 .
7.
Dunn
S.W.
Barban
A.M.
Advertising: Its Role in Modern Marketing , Hinsdale. Illinois , Dryden , 1974 .
8.
Goombrich
E.H.
Art, Perception and Reality , Baltimore , John Hopkins University Press , 1970 .
9.
Ellul
Jacques
Propaganda , New York , Alfred A Knopf , 1971 .
10.
Levi-Strauss
Claude
The Savage Mind , London , Weidenfield & Nicholson , 1974 .
11.
Novitz
David
Pictures and Their Use in Communication , The Hague , Martinus Nijhoff , 1977 .
12.
William
H. Read
America's Mass Media Merchants , Baltimore , John Hopkins University Press , 1976 .
13.
Rosenbloom
Henry
Politics of the Media , Fitzroy, vic , Scribe , 1978 .
14.
Williamson
Judith
Decoding Advertisements: Ideology and Meaning in Advertising , London , Marion Boyars , 1978 .
15.
Wollen
Peter
Signs and Meaning in the Cinema , London , Secker & Warburg, with British Film Institute , 1972 .