Research articleRestricted accessResearch articleFirst published January, 1975pp. 1-1JM Introduces a New Section Preview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 2-7The Marketing Researcher as a Decision Maker: Myth or Reality? Robert J. Small, Larry J. RosenbergPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 8-15Four Subtle Sins in Marketing Research John A. Martilla, Davis W. CarveyPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 16-23Newprod: The Design and Implementation of a New Product Model Gert AssmusPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 24-31Marketing Applications of MDS: Assessment and Outlook Paul E. GreenPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 32-39Organizational Determinants of the Industrial Salesman's Role Conflict and Ambiguity Orville C. Walker, Gilbert A. Churchill, Neil M. FordPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 40-46Deception in Advertising: A Conceptual Approach David M. GardnerPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 47-53Identifying Buyers of a Major Automotive Innovation Laurence P. Feldman, Gary M. ArmstrongPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 54-62The Role of Trading-up in the Development of the Retailing System Arieh GoldmanPreview abstractGet AccessAbstract
NoteRestricted accessNoteFirst published January, 1975pp. 63-67Marketing Strategy under Conditions of Economic Scarcity Nessim Hanna, A. H. Kizilbash, Albert SmartPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 67-70Discovering New Product Opportunities with Problem Inventory Analysis Edward M. TauberPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 71-74Role Clarity and the Salesman James H. Donnelly, John M. IvancevichPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 75-78The Underestimated Potential of the Canned Sales Presentation Marvin A. JolsonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 79-79A Cautionary Note on “Difference in Attribute Importance for Different Industrial Products” Thomas T. SemonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 80-80A Reply to “A Cautionary Note on ‘Difference in Attribute Importance for Different Industrial Products'” John O'Shaughnessy, Donald R. LehmannPreview abstractGet AccessAbstract
OtherRestricted accessOtherFirst published January, 1975pp. 81-84Camouflage can be Made to do Double Work William S. RubensPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 84-86Copy Testing in a Competitive Environment Valentine Appel, Babette JacksonPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 87-89Diagnosis—The Handmaiden of Prediction Sonia YuspehPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 90-92The Purchase Intention Question in New Product Development: A Field Test James W. Taylor, John J. Houlahan, Alan C. GabrielPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 93-104Legal Developments in Marketing Ray O. WernerPreview abstractGet AccessAbstract
Research articleRestricted accessResearch articleFirst published January, 1975pp. 105-116Marketing Abstracts William S. Penn, Charles A. Bearchell, Walter Gross , [...]View AllPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 117-118Book Review: The Americans: The Democratic Experience Robert A. MittelstaedtPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 118-119Book Review: Canadian Marketing: Problems and Prospects Robert SweitzerPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 118-118Book Review: Introductory Econometrics Purnell H. BensonPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 119-119Book Review: Marketing Fundamentals: Text and Cases William L. ShanklinPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 120-120Book Review: Marketing to the New Society Stephen R. SmithPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 120-121Book Review: Marketing Strategy and Structure Robert E. WeigandPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 121-121Book Review: Marketing to Governments Robert B. BreitenbachPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 121-122Book Review: Consumer Behavior: Theory and Practice,Revised Edition Thomas L. BrownPreview abstractGet AccessAbstract
Book reviewRestricted accessBook reviewFirst published January, 1975pp. 122-122Book Review: Market Segmentation J. Scott ArmstrongPreview abstractGet AccessAbstract