Australasian Marketing Journal - Volume 2, Number 1

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Editorial
Restricted accessEditorialFirst published August, 1994pp. 1-7
Editorial: Marketing at the Crossroads
David Ballantyne
Research article
Restricted accessResearch articleFirst published August, 1994pp. 9-29
From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing
Christian Gronroos
Research article
Restricted accessResearch articleFirst published August, 1994pp. 31-43
Broadening and Specifying Relationship Marketing
Evert Gummesson
Research article
Restricted accessResearch articleFirst published August, 1994pp. 45-54
Relationship Selling: The Personalization of Relationship Marketing
Donald W. Jackson
Research article
Restricted accessResearch articleFirst published August, 1994pp. 55-66
Understanding the Value of a Relationship
David T. WilsonSwati Jantrania
Research article
Restricted accessResearch articleFirst published August, 1994pp. 67-79
Business Dancing — the Nature and Role of Interfirm Relations in Business Strategy
Ian F. WilkinsonLouise C. Young
Research article
Restricted accessResearch articleFirst published August, 1994pp. 81-91
Relationship Marketing and the Relationship Management Chain
Adrian PayneMartin ChristopherMoira Clark
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Research article
Restricted accessResearch articleFirst published August, 1994pp. 93-98
Logistics and Customer Relationships
Martin Christopher
Research article
Restricted accessResearch articleFirst published August, 1994pp. 99-105
What Goes Wrong in Company-Wide Service-Quality Initiatives?
David Ballantyne

Volume 2, Issue 1, August 1994