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Mission The Journal of Marketing Research ( JMR ) is a bimonthly journal serving the scholarly and practitioner communities in the field of marketing. Editorial Objectives JMR is a broad-based journal that aims to publish the highest-quality articles in the discipline of marketing. Published articles must make a significant contribution to the marketing discipline, provide a basis for stimulating ...|View full journal description
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Open accessResearch articleFirst published 2026-04-01pp. 322-339
Restricted accessResearch articleFirst published 2026-04-01pp. 383-406Restricted accessResearch articleFirst published 2026-04-01pp. 257-277Restricted accessResearch articleFirst published 2026-04-01pp. 298-321Authors enjoy rigorous peer review of your research,prompt publishing,a multidisciplinary audience,and high visibility for global exposure.
