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Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing journal cover

The Journal aims to facilitate excellence in marketing and strategic management in the pharmaceutical, medical device, diagnostic and other markets in which the customer is a clinician or related professional. Every quarter the Journal contains a range of peer-reviewed papers, including both practitioner studies and leading edge academic research, covering the breadth of the industry. The Journal ...|View full journal description

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Articles most recently published online for this journal.

Restricted accessResearch articleFirst published 2017-05-01pp. 74-78
The medical device industry in Ireland: Creating an environment for innovation (when academia,government,and industry collaborate)
Laurie KuuskvereAnthony DelConte
Restricted accessResearch articleFirst published 2017-05-01pp. 50-65
Group Health Affairs in the biomedical technology industry. Part I: The chief health officer and thought leadership
Eric SilfenORCIDKevin Appareti
Restricted accessEditorialFirst published 2017-05-01pp. 39-40
Introduction to the special edition of the Journal of Medical Marketing Device issue
Anthony DelConte
Restricted accessResearch articleFirst published 2017-05-01pp. 66-73
Frugal innovation in medical devices: Key to growth in emerging economies
Servjaeta Verma

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The medical device industry in Ireland: Creating an environment for innovation (when academia,government,and industry collaborate)

Group Health Affairs in the biomedical technology industry. Part I: The chief health officer and thought leadership

Introduction to the special edition of the Journal of Medical Marketing Device issue

Frugal innovation in medical devices: Key to growth in emerging economies