This article reports on the methodology, procedures, and conclusions from the first phase of our econometric analysis of the Wisconsin Time-of-Use (TOU) Electricity Pricing Experiment.' During Phase I, which took place during the summers of 1976 and 1977, we confined our attention to assessing consumer ability and/or willingness to shift electricity usage from peak to off-peak (P/OP)
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2.
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4.
HeberleinT. A.WarrinerK. (1978). “Appliance Saturation, Housing, and Demographic Characteristics of Residential Customers.” Sociological Report No. 1, Wisconsin Public Service Corporation Time of Day Pricing Experiment, Department of Rural Sociology, University of Wisconsin, Madison, March1978.
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