Abstract
In order to become novice, portfolio or serial entrepreneurs, individuals must first become nascent entrepreneurs. Hence, the focus of this article is on how potential entrepreneurs are transformed into nascent entrepreneurs. This study supports the tenet that goal-setting is vital in nurturing entrepreneurial motivation among prospective entrepreneurs. As goal-setting is closely linked to beliefs about personal capabilities, business schools should influence individuals' self-belief, which is a precondition for achieving congruent entrepreneurial goals.
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