Abstract
Under the background of the economic globalization, customer requirements play an increasingly important role today in almost every industry. Achieving customer satisfaction becomes the key way for a company to win market shares in the intensive global competitions. In this paper, a four phase QFD-oriented product design framework was proposed by integrating Quality Function Deployment (QFD) with 3 different design methodologies (Environment-Based Design, Analytic Hierarchy Process and Axiomatic Design), to systematically guide product design from the planning phase to the detail design phase, and to build the link between design variables in different phases, so that it is known how customer requirements are met during each development phase, and till the end. Customer requirements and product characteristics are clearly linked together. By using the proposed framework, a case study is presented in this paper for design analysis as well as to illustrate how this framework can be applied. In the case study, customer requirements are successfully captured and mapped down to the detail design level.
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