Communication: A Marketing Tool

Abstract

Good communication can be the most effective therapeutic and marketing tool used within an industrial rehabilitation program. Effective communication among professionals is a key way to establish and maintain an atmosphere of professional cohesiveness (Osborne and Courts, 1991). The benefits of good communication are numerous. Strong treatment planning, smooth transitions back to work, identifying symptom magnifiers, eliminating team splitting, and having new learning opportunities for professionals are among the benefits found most often in industrial rehabilitation (Brown, 1991).