This article analyzes the reform of information services in university physical education based on artificial intelligence technology and conducts in-depth and innovative research on it. In-depth analysis of the relationship between big data and the development and application of information technology such as the Internet, Internet of Things, cloud computing, to clarify the difference and connection between big data, informatization and intelligence. Artificial intelligence will bring opportunities for changes in data collection, management decision-making, governance models, education and teaching, scientific research services, evaluation and evaluation of physical education in our university. At the same time, big data education management in colleges and universities faces many challenges such as the balance of privacy and freedom, data hegemony, data junk, data standards, and data security, and they have many negative effects. In accordance with the requirements of educational modernization, centering on the goal of intelligent and humanized education management, it aims existing issues in college physical education management.
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