Abstract
With the development of science and technology, as well as the improvement of living standards, the calculation of social benefit evaluation has been considered as one of the key points for Chinese film and TV enterprises to achieve a sustainable development in the future. The exploration of seeking improvement paths through actively responding to changes in consumer demands and improving social benefits, as well as applying calculation and analysis of evaluation weights, has attracted widespread attention from the academic community. Based on the fuzzy comprehensive evaluation method, this paper applied the concept of fuzzy computing, and conducted a weighted analysis of the social benefits of Chinese film and TV enterprises through questionnaire and analysis of large sample survey data. Accordingly, it proposed the countermeasures for Chinese film and TV enterprises to achieve innovative development in the future.
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