Abstract
We analyze intermediation business processes that enable companies to use multiple distribution channels for expanding their market horizon of potential customers that are interested in purchasing their products and/or services. These distribution channels are represented by sequences of intermediation transactions supported by usually self-interested middle-agents that enable the connection of the providers with the end costumers. We propose a new formal model of network-structured intermediation business processes represented as Directed-Acyclic-Graphs. Using this model we obtained sound theoretical results of collectively profitable intermediation transactions. This paves the way for further proposal of optimal pricing strategies of the participating agents in semi-competitive environments.
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