Precise marketing of precision marketing value chain process on the H group line based on big data

Abstract

The frequent trading activities of electronic commerce make the online transaction volume of Chinese enterprises increase year by year, but many enterprises still follow the traditional marketing strategy, which is not conducive to the long-term development of enterprises. Online precision marketing system model based on big data was built, Hadoop + MapReduce precision marketing model platform was implemented, all the data were stored in a distributed storage system, data mining technology was used to deal with it and provide the basis for enterprise decision making. China’s H group was studied. The “user portrait database” and the corresponding E-R map were constructed. The height subdivision factor with strong correlation was selected for cluster analysis, and the product was subdivided by cluster analysis. This study has certain reference significance for the collection and mining of online data of enterprises in our country and contributes to the long-term healthy development of the enterprise.