Abstract
Several barriers impede the formation and execution of long-range strategies for marketing and producing products, processes and services to meet the needs of potential customers. A key barrier to adoption of an innovation, for example, is lack of support by top management. Hypotheses about the potential of computer information systems for overcoming these barriers are proposed for testing. The main new tool proposed as an addition to the decision support repertoire is a guide to help business planners choose wisely among all the options that exist.
Keywords
Get full access to this article
View all access options for this article.