A vital external resource, customer-knowledge enabled innovation (CKEI) prompts business enterprises and other societal organizations worldwide to integrate many a CKEI practice or CKEIP into their business activities. This study empirically assesses the integration of such CKEIPs into firms in China. To make it so, proposed is a new multiple criteria decision making (MCDM) hybrid model, which helps assess the integration of individual CKEIP dimensions. Despite its limitations, the study offers future-research directions as well as policymaking recommendations for CKEIP integration in practice.
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