Working in Depth

Abstract

This paper makes the case for working at relational depth (Mearns & Cooper 2007) in qualitative work. To establish this case, I trace the roots of psychological methods in qualitative work, and their foundations in the European and American schools of psychology. In particular I describe a split between holistic and elemental approaches, which I believe has done much to undermine the potential of qualitative work. I have also tried to set qualitative work in an appropriate psycho-social context because I feel it can play such a key role in sustaining democratically-based commercial growth and innovation in the UK and elsewhere in these days when consumer choice is as important in deciding our future as any other element of society.