Exploring Market Barriers

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Hofmeyr J. (2007) Market Barrier Case Study. Prepared for Synovate internal use. Cape Town: Synovate BrandLab.

Hofmeyr J. & BrandLab Team (2007) Market Barrier Norms: How Much Your Brand Can Expect to Gain or Lose from Market Barriers. Research note 1.3.1. Cape Town: Synovate BrandLab.

Hofmeyr J. , Bongers M. , & Goodall V. (2007a) The Relationship Between Attitudinal Equity and Market Share – Initial Findings. Research note 1.1. Cape Town: Synovate BrandLab.

Hofmeyr J. , Bongers M. , & Goodall V. (2007b) Barrier Effects and Estimated Share: A One-to-one Relationship with Market Share. Research note 1.2. Cape Town: Synovate BrandLab.