Effect of a Promised Donation to Charity on Survey Response

Andreoni J. , & Vesterlund L. (2001) Which is the fair sex? Gender differences in altruism. Quarterly Journal of Economics, 116, 1, pp. 293–312.

Beta Research Corporation (2003) Can response rates by mail/telephone be improved? BetaWaves, January. Available online at: www.betaresearch.com/betawaves200301.html (accessed 29 September 2009).

Deehan A. , Templeton M. , Taylor C. , Drummond C. , & Strang J. (1997) The effect of cash and other financial inducements on the response rate of general practitioners in a national postal survey. British Journal of General Practice, 47, pp. 87–90.

Furse D.H. , & Stewart D.W. (1982) Monetary incentives versus promised contributions to charity: new evidence on mail survey response. Journal of Marketing Research, 19, 30, pp. 375–380.

Gattellari M. , & Ward J.E. (2001) Will donations to their learned colleagues increase surgeons' participation in surveys? A randomised trial. Journal of Clinical Epidemiology, 54, 6, pp. 645–650.

Gendall P. , & Healey B. (2008) Alternatives to prepaid monetary incentives in mail surveys. International journal of Public Opinion Research, 20, 4, pp. 517–527.

Groves R.M. , Singer E. , & Corning A. (2000) Leverage-salience theory of survey participation: description and illustration. Public Opinion Quarterly, 64, pp. 475–495.

Hubbard R. , & Little E.L. (1988) Promised contributions to charity and mail survey responses: replication with extension. Public Opinion Quarterly, 52, pp. 223–230.

Insightlink Communications (2009) An introduction to employee research techniques. Available online at: www.insightlink.com/Employeesurveyguide9.html (accessed 29 September 2009).

Iyengar S.S. , & Lepper M. (2000) When choice is demotivating: can one desire too much of a good thing? Journal of Personality and Social Psychology, 79, pp. 995–1006.

Iyengar S.S. , Huberman G. , & Jiang W. (2004) How much choice is too much? contributions to 401 (k) retirement plans. In: Mitchell O. , & Utkus S. (eds) Pension Design and Structure: New Lessons from Behavioural Finance. New York: Oxford University Press, pp. 83–96.

Olson L. , Schneiderman M. , & Armstrong R.V. (1993) Increasing physician survey response rates without biasing survey results. Paper presented at American Association for Public Opinion Research Conference, Chicago, IL.

Reader's Digest (2007) Charities – how they scored. Available online at: www.readersdigest.co.nz/content/printContent.do?contentId=40019 (accessed 27 July 2008).

Robertson D.H. , & Bellenger D.N. (1978) A new method of increasing mail survey responses: contributions to charity. Journal of Marketing Research, 15, 4, pp. 632–633.

Schwartz B. (2004) The Paradox of Choice: Why More is Less. New York: Ecco.

Skinner S.J. , Ferrell O.C. , & Pride W.M. (1984) Personal and nonpersonal incentives in mail surveys: immediate versus delayed inducements. Journal of the Academy of Marketing Science, 12, 1, pp. 106–114.

Survey Sampling International (SSI) (2009) SSI charitable donations pass the $1.5 million dollar mark. Available online at: www.surveysampling.com/ko/news/ssi-charitable-donations-pass-15-million-dollar-mark (accessed 29 September 2009).

Tarran B. (2009) Putting wisdom of crowds to good work. Research, 14 September. Available online at: http://www.research-live.com/features/putting-wisdom-of-crowds-to-good-work/4000907.article (accessed 29 September 2009).

VanGeest J.B. , Johnson T.P. , & Welch V.L. (2007) Methodologies for improving response rates in surveys of physicians: a systematic review. Evaluation and the Health Professions, 30, 4, pp. 303–320.

Warriner K. , Goyder J. , Gjertsen H. , Hohner P. , & McSpurrin K. (1996) Charities, no; lotteries, no; cash, yes: main effects and interactions in a Canadian incentives experiment. Public Opinion Quarterly, 60, 4, pp. 542–562.