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Book Review: Authenticity: What Consumers Really Want,by James H. Gilmore and B. Joseph Pine II

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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Book review

First published online July, 2010

Book Review: Authenticity: What Consumers Really Want,by James H. Gilmore and B. Joseph Pine II

Volume 52, Issue 4

https://doi.org/10.2501/S1470785309201442

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