Abstract
Get full access to this article
View all access options for this article.
References
1.
Li C.
, &
Bernoff J.
(2008 ). Groundswell: Winning in a World Transformed by Social Technologies. Boston, MA : Harvard Business School Press .
2.
Tapscott D.
(2008 ). Wikinomics: How Mass Collaboration Changes Everything. London : Atlantic Books .