Online Research Communities - a User Guide

Comley P. (2007). Online panels are unsustainable: Online communities are the future – BBC World Service Case Study. Proceedings of the ESOMAR Panel Research Annual Conference, Orlando, 24–26 October, pp. 199–211.

Communispace (2006). Does community membership lead to positive bias? Retrieved from www.communispace.com/research/abstract/?Type=All%20About%20Communities&Id=6. Accessed January 2008.

Communispace (2007a). Meeting business needs by meeting social needs in small communities: why size matters. Retrieved from www.communispace.com/research/abstract/?Type=All%20About%20Communities&Id=38. Accessed January 2008.

Communispace (2007b). The fifth ‘P’ of marketing: participation size matters. Retrieved from www.communispace.com/research/abstract/?Type=All%20About%20Communities&Id=8. Accessed January 2008.

Cooke M. , & Buckley N. (2006). Web 2.0 and panels: the shift from lectures to conversations. Proceedings of the ESOMAR Panel Research Annual Conference, Barcelona, 27–29 November, pp. 222–236.

Goh E. (2007). Innovation and new product development: the emerging role of social community research forums, Proceedings of the 3rd Annual Online Research Conference (MRS), London, December.

Johnston R. , & Harris R. (2006). Do survey respondents and non-respondents differ, International Journal of Market Research, 48, 3, pp. 277–304.

Marsden P. , & Kirby J. (2005). Connected Marketing: The Viral, Buzz and Word of Mouth Revolution. London: Elsevier.

Oxley M. (2006). Consumer Insight Forum 2006. Centaur Conferences, London, June.

Powney L. , & Smadja F. (2007). Web 2.0 and the online panellist experience: the online panel community has arrived. Retrieved from www.toluna-group.com/files/en/Documents/Toluna%20Web%202.0%20Panel%20Community.pdf. Accessed January 2008. Toluna.

Rocha A. , & Feler C. (2006). Building online multi-cultural opinion communities – the next level of panel research, Proceedings of the ESOMAR Panel Research Annual Conference, Barcelona, 27–29 November, pp. 148–157.

Waite M. , & Schmid O. (2007). What are the key opportunities and pitfalls of tapping into online communities for observation, insight and co-creation?, Proceedings of the 3rd Annual Online Research Conference (MRS), London, December.

Wells M. (2004). Kid nabbing. Retrieved from www.forbes.com/free_forbes/2004/0202/084.html. Accessed January 2008. Forbes.