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Book Review: The Principles of Islamic Marketing

International Journal of Market Research

Impact Factor: 1.4 / 5-Year Impact Factor: 3.3

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Book review

First published online November, 2012

Book Review: The Principles of Islamic Marketing

Volume 54, Issue 6

https://doi.org/10.2501/IJMR-54-6-865-867

Abstract

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References

1.

Sandikci

O.

, and Ger

G.

(2011) Islam, consumption and marketing: going beyond the essentialist approaches. In Sandikci

O.

, & Rice

G.

(eds) Handbook of Islamic Marketing. Cheltenham, UK: Edward Elgar.

2.

Sandikci

O.

, & Rice

G.

(eds), (2011) Handbook of Islamic Marketing. Cheltenham, UK: Edward Elgar.

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