Switched on - a Methodological Innovation to Overcome the Research Challenge of Memory and Measurement within Media Habits

Gordon W. (2011) Behavioural economics and qualitative research - a marriage made in heaven? International Journal of Market Research, 53, 2, pp. 171-185.

Rogers' Bell Curve, available online at http://en.wikipedia.org/wiki/Technology_adoption_lifecycle (most recent entry 7 September 2011).