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Switched on - a Methodological Innovation to Overcome the Research Challenge of Memory and Measurement within Media Habits

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online January, 2012

Switched on - a Methodological Innovation to Overcome the Research Challenge of Memory and Measurement within Media Habits

Volume 54, Issue 1

https://doi.org/10.2501/IJMR-54-1-015-020

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References

Gordon

(2011) Behavioural economics and qualitative research - a marriage made in heaven? International Journal of Market Research, 53, 2, pp. 171-185.

Rogers' Bell Curve, available online at http://en.wikipedia.org/wiki/Technology_adoption_lifecycle (most recent entry 7 September 2011).

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