Abstract
These are two summaries based on presentations from the above conference, both concerned with improving engagement in the research process. The first, from Jon Puleston, discusses ways to engage more effectively with respondents in online research. The agenda proposed by Puleston includes the application of methods used in qualitative research, and computer games – usually termed ‘gamification’. The second, by Niels Schillewaert, discusses ways to engage more effectively with all the key stakeholders in market research, around an ENgagement and ACTivation (ENACT) framework. They provide further perspectives on this key theme of ‘engagement’ following on from the Conference Notes published in IJMR Vol. 53 Issue 1, based on presentations from the ASC conference held last September.
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