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Book Review: Decoding the Irrational Consumer: How to Commission,Run and Generate Insights from Neuromarketing Data

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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Book review

First published online 2017

Book Review: Decoding the Irrational Consumer: How to Commission,Run and Generate Insights from Neuromarketing Data

Volume 59, Issue 1

https://doi.org/10.2501/IJMR-2017-008

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