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Book Review: Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

International Journal of Market Research

Impact Factor: 2.2 / 5-Year Impact Factor: 3.8

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First published online 2016

Book Review: Creating Value with Big Data Analytics: Making Smarter Marketing Decisions

Volume 58, Issue 5

https://doi.org/10.2501/IJMR-2016-045

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