We have two Conference Notes from the 2016 MR Summit. The first, by Ian Bramley (Populus) and Emma Bramwell (Transport Focus), describes a method for exploring the level of emotion experienced during journeys on public transport. The second, by Dr Jillian Ney, discusses social media intelligence and analysis methods used in this field of research.
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References
1.
SashiC.M. (2012) Customer engagement in buyer-seller relationships, and social media. Management Decision, 50, 2, pp. 253–272.
