Tainted Love

Ehrenberg A. . (2000). Repeat-buying: facts, theory and applications. Journal of Empirical Generalisations in Marketing Science, 5, pp. 392–770.

Ehrenberg A. , Barnard N. , & Scriven J. . (1997). Differentiation or salience. Journal of Advertising Research, 37, 6, pp. 7–14.

Norman H. , Romaniuk J. , & Riebe E. . (2005) 100% brand loyals exposed. Report 35 for Corporate Members. Adelaide: Ehrenberg-Bass Institute for Marketing Science, pp. 1–2.

Romaniuk J. . (2013). How healthy is your brand-health tracker? A five-point checklist to build returns on a critical research investment. Journal of Advertising Research, 53, 1, pp. 11–13.

Romaniuk J. , & Sharp B. . (2000). Using known patterns in image data to determine brand positioning. International Journal of Market Research, 42, 2, pp. 219–230.

Romaniuk J. , & Wight S. . (2014). The stability and sales contribution of heavy buying households. Journal of Consumer Behaviour, 14, 1, pp. 13–20.

Romaniuk J. , Dawes J. , & Nenycz-Thiel M. . (2014). Generalizations regarding the growth and decline of manufacturer and store brands. Journal of Retailing and Consumer Services, 21, 5, pp. 725–734.

Sharp B. . (2010). How Brands Grow. Melbourne: Oxford University Press.