Readership Measurement in the Digital Age

Abstract

Newspaper and magazine publishing businesses are going through tremendous change. Readers are accessing content in multiple formats from multiple devices and are increasingly difficult to measure. Advertisers are faced with bewildering choice as to where to place their investments, and demanding faster and more accurate data. A new study was launched in Australia in August 2013, which tried to address many of these challenges with an innovative approach to measuring reading across platforms and devices. It has drawn from experience in a handful of countries, which have also experimented with new methodologies for measuring readership and brought many of these together into a single approach.