Abstract
Get full access to this article
View all access options for this article.
References
1.
Arnould E.
, &
Wallendorf M.
(1994 ) Market-oriented ethnography Journal of Marketing Research , 31 (November), pp 484 –504
2.
Mariampolski H.
(2006 ) Ethnography for Marketers: A Guide to Consumer Immersion Thousand Oaks, CA : Sage Publications
3.
Moisander J.
, &
Valtonen A.
(2006 ) Qualitative Marketing Research: A Cultural Approach. London : Sage Publications
4.
Sandikci O.
, &
Ger G.
(2010 ) Veiling in style: how does a stigmatized practice become fashionable? Journal of Consumer Research , 37 (1 ), pp 15 –36