Mean answers by 217 students to an affective questionnaire, the Mach IV survey, did not vary with the use of different background and font colors when the survey was presented online in a computer lab. They indicated, however, that background color may be associated with rate and within-condition variability of response.
Get full access to this article
View all access options for this article.
References
1.
ChristieR.GeisF. (1970) Studies in Machiavellianism. New York: Academic Press.
2.
GreerT.LohtiaR. (1994) Effects of source and paper color on response rates in mail surveys. Industrial Marketing Management, 23, 47–54.
3.
HerbstA.LesterD. (1995) Blue questionnaires and blue mood. Perceptual and Motor Skills, 81, 54.
4.
JacobsK.BlandinoS. (1992) Effects of color of paper on which the Profile of Mood States is printed on the psychological states it measures. Perceptual and Motor Skills, 75, 267–271.
5.
KaiserP. (1984) Physiological response to color: A critical review. Color Research and Application, 9, 29–36.
6.
WellerL.LivingstonR. (1988) Effect of color of questionnaire on emotional responses. Journal of General Psychology, 115, 433–440.