We investigated the association of the imagery and concreteness of words on their emotionality. Emotionality was evaluated on the basis of skin conductance. A total of 61 subjects (all university students) rated the vividness of imagery and concreteness of the words in a list of 25 word pairs. Each pair was comprised of one abstract word and one concrete word with a related meaning, e.g., “friendship” and “friend,” thereby controlling meaning. The skin-conductance response of each word was measured subsequently from these same subjects. Our results show that both imagery and concreteness were significantly related to emotionality.
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