Abstract
The current investigation was designed to examine racial differences in sport fans' motivation. 65 Euro-Americans and 32 African Americans were asked to complete the Sport Fan Motivation Scale to assess eight different motives of eustress or positive arousal, self-esteem, escape as diversion, entertainment, economics as gambling, aesthetic value, group affiliation, and family needs. The results revealed that Euro-Americans reported higher motivation than African Americans. Further, men and women of the two racial groups differed in their motivational patterns. Discussion centers on the need for research on racial differences in fans' motivation and the possibility that certain motives may be applicable to only a subset of races.
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