In contrast to earlier studies suggesting that self-concept is stable by late adolescence and therefore resistant to change, this study found that adolescent girls' ratings of self-attractiveness were significantly higher following exposure to printed advertisements employing attractive models who were overweight compared to those exposed to models who were not overweight. Implications for further research are discussed.
Get full access to this article
View all access options for this article.
References
1.
EpsteinS. (1980) Implications for psychological research. American Psychologist, 35, 790–806.
2.
MartinM. C.KennedyP. F. (1993) Advertising and social comparison: Consequences for female preadolescents and adolescents. Psychology and Marketing, 10, 513–530.
3.
NeisserU. (1988) Five kinds of self-knowledge. Philosophical Psychology, 1, 35–39.
4.
RichinsM. L. (1991) Social comparison and idealized images of advertising. Journal of Consumer Research, 18, 71–83.
