This study examined the effect of style of speech (“tentative” vs assertive) used by a female speaker upon the evaluations made by college students. Both men and women evaluated the assertive speaker more favorably than the tentative speaker. The hypothesis that men would devaluate the assertive woman was not supported.
Get full access to this article
View all access options for this article.
References
1.
BradleyP. H. (1981) The folk-linguistics of women's speech: An empirical examination. Communication Monographs, 48, 73–90.
2.
CarliL. (1990) Gender, language, and influence. Journal of Personality and Social Psychology, 59, 941–951.
3.
LakoffR. (1975) Language and woman's place. New York: Harper & Row.
4.
WahrmanR.PughM. D. (1974) Sex, nonconformity, and influence. Sociometry, 37, 137–147.
