Based in part as a service to handicapped people, the Federal Communications Commission has granted “must carry” protection to cable television home-shopping stations. An informal inquiry of the product mix presently being offered does not show that this mission is being fulfilled.
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References
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FarhiP.FCC set to give a boost to home-shopping channels. The Washington Post, July 22, 1993, 116(229), A12.
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KennedyM.Sneak preview: The new TV-shopping channels. Consumer Digest, 1994, 33(2), 78–82.
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SantoroE.More doors open for home shopping. Direct Marketing, 1993, 56(5), 13–14.
