The present study related terminal core values measured by the List of Values and perceived control with reasons for an exercise program. Data (N = 531) were derived from a national sample of treadmill owners. Principal components analysis confirmed Veroff, Douvan, and Kulka's five categories for the nine values; however, the hierarchy of needs previously postulated in the list was not substantiated. For this sample, self-fulfillment appears to be a type of self-gratification. These social cognitions, i.e., values, and perceived control appear to capture different domains and both are linked to reasons for choice.
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