Results from subject-wise and word-wise analyses of recall for four types of emotional lists memorized by 14 subjects confirm that active words (pleasant and active, unpleasant and active) are better recalled than passive words (pleasant and passive, unpleasant and passive). The standardized formula ‘recall = .68 (serial position) + .24 (activation)’ successfully predicts 53% (R = .73) of variance in the recall criterion.
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