A group of 36 undergraduates watched the second presidential debate of 1992 between Bush, Clinton, and Perot and completed pre- and posttest measures on voting preference. Analysis showed a significant difference between the pretest and posttest in terms of support for Clinton, with increased support by women already favorable.
Get full access to this article
View all access options for this article.
References
1.
McIntoshE. G. (1989a) Attitude change and voter preference in the presidential debates. Psychological Reports, 64, 422.
2.
McIntoshE. G. (1989b) Clarification of issues during the presidential debates. Psychological Reports, 64, 1124.
3.
McIntoshE. G. (1989c) Perceived bias in the presidential debates. Perceptual and Motor Skills, 68, 462.
4.
PettyR. E.CacioppoJ. T. (1985) Communication and persuasion: central and peripheral routes to attitude change. New York: Springer-Verlag.
PowellF. C.WanzenriedJ. W. (1993) Perceptions of Bush, Clinton, and Perot in relation to frequency of presidential debate viewing. Perceptual and Motor Skills, 77, 35–41.
