Of 175 hospitals contacted by telephone prior to sending a large questionnaire by mail, 31% returned the survey. An additional 35% returned the survey after a second call so the over-all response rate was 66%. Analysis indicated that telephone contact may substantially increase response rate when provision is made for a follow-up call.
Get full access to this article
View all access options for this article.
References
1.
CochranW. G. (1977) Sampling techniques. New York: Wiley.
2.
GajrajA. M.FariaA. J.DickinsonJ. R. (1990) A comparison of the effect of promised and provided lotteries, monetary and gift incentives on mail survey response rate, speed and cost. Journal of the Market Research Society, 32, 141–162.
3.
JolsonM. A. (1977) How to double or triple mail-survey response rates. Journal of Marketing, 41, 78–81.