All previous studies yielded negative correlations between concreteness and emotionality and also emotionality and imagery. A positive correlation between concreteness, emotionality, imagery, and interest of words was hypothesized when concrete and abstract words have the same meaning. 112 subjects rated (1 to 7) 122 pairs of words (244 words) on concreteness, emotionality, imagery, and interest scales. There were positive correlations among all variables. The values were significant between concreteness and imagery, emotionality and imagery, and emotionality and interest.
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